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Decoding Deduplication | White Paper Download
Decoding Deduplication: Peering Through the Fog of Audience OverlapWhen audiences are added up among large digital creators, the numbers can rival the populations of entire continents. These sums, though, do not account for deduplication -- that is, the total audience...
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How The Snapchat Influencer Marketing Lawsuit Could Have Been Avoided
Earlier this month, Snapchat’s PR firm announced that they were suing creator Luka Sabbat, who failed to live up to his end of the bargain for a campaign around Spectacles V2. According to the lawsuit from PR Consulting, the Grown-ish actor, male model, and Kardashian...
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Influencer Data Mapping | White Paper Download
Influencer Data Mapping: Unlocking the ROI of Your Influencer Strategy By blending rich audience data and performance metrics in traditional marketing contexts, we're fundamentally changing the way brands scale social media research. Find first-party industry insights...
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Decoding Deduplication | White Paper Download
Decoding Deduplication: Peering Through the Fog of Audience OverlapWhen audiences are added up among large digital creators, the numbers can rival the populations of entire continents. These sums, though, do not account for deduplication -- that is, the total audience...
read more
Martech Advisor with Tim Sovay, COO
With more than 2.5 million monthly members to its Glam Bag, ipsy is one of the largest subscription-based delivery e-commerce companies.
read more How The Snapchat Influencer Marketing Lawsuit Could Have Been Avoided
Earlier this month, Snapchat’s PR firm announced that they were suing creator Luka Sabbat, who failed to live up to his end of the bargain for a campaign around Spectacles V2. According to the lawsuit from PR Consulting, the Grown-ish actor, male model, and Kardashian...
read more Influencer Data Mapping | White Paper Download
Influencer Data Mapping: Unlocking the ROI of Your Influencer Strategy By blending rich audience data and performance metrics in traditional marketing contexts, we're fundamentally changing the way brands scale social media research. Find first-party industry insights...
read more
Happy Creators Make Happy Customers
A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe -- sometimes consciously and sometimes...
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Fighting Follower Fraud | White Paper Download
Fighting Follower Fraud Every successful new media sector deals with some type of fraud as the space matures. Learn how to safeguard a brand’s value with a data-first approach to creator audience integrity. [contact-form-7 id="5159" title="Whitepaper"...
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