Resources

A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe -- sometimes consciously and sometimes...

The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...

For every Seiko, there's a Daniel Wellington; for every CoverGirl, there's a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past -- and the premier way to do so is through digital brand advocacy. Though...

After ten years in the industry with dozens of hashtag campaigns, hundreds of influencers, and more social banter than you can imagine, I’ve had the distinct "pleasure" of putting multiple SMM platforms and SaaS tools through the wringer. Honestly, I wouldn’t wish it...