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Back-to-school shopping season is the second-biggest retail event after the holiday season, and with sales results suggesting online shopping is more important than ever, brand marketers and retailers this year are embracing several emerging strategies to ensure they engage students and parents in digital channels, whether they convert online or in a store.read more
Influencer marketing, in 2017, is an undisputed engagement strategy for to create branded stories and influence customer journeys.read more
It’s not really clear how Spark and Amazon’s other social influencers efforts are linked, TechCrunch says, but together the programs indicate an emerging effort to engage shoppers with content beyond Amazon’s already influential reviews system.read more
Traditional TV and YouTube have a new competitor: Facebook’s newly launched video platform, Watch, offers both live and recorded TV-style programming – and, so far, analysts are impressed.read more
By Michael Lambie Black Friday, Small Business Saturday and Cyber Monday are almost upon us, which means that many brands will be kicking their influencer marketing efforts in to high gear. CreatorIQ is pleased to introduce several new product features that will...read more
With more than 2.5 million monthly members to its Glam Bag, ipsy is one of the largest subscription-based delivery e-commerce companies.read more