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After years of essentially ignoring influencers, Snapchat finally seems to be cozying up to them.
The company announced a series of updates for users on Wednesday, including one called Paperclip that allows them to link to external websites on their videos. When people see videos on Snapchat featuring these links, they just have to swipe up to visit the external sites.read more
Over the last few years, brands, having discovered the leverage of online influencers, have begun to spend real money marketing through these self-made stars. Now as the influencer marketing industry is poised for a boom in 2017, a Los Angeles startup has raised a new round of funding to capitalize on the growing advertiser interest.read more
By Michael J. Lambie Last year, Facebook introduced Instagram Insights, a new analytic feature that enables creators with business accounts on the platform to learn more about their followers and the performance of their posts. Now, these...read more