Here’s How Brands Can Be Proactive Against Influencer Fraud, Per Fullscreen And CreatorIQ Study

Using insights drawn from CreatorIQ and Fullscreen’s recent white paper Fighting Follower Fraud, Tubefilter author James Loke Hale outlines the initial steps that brands can take to ensure audience integrity while piloting brand advocacy campaigns.

“Fullscreen and CreatorIQ say knowing baseline norms for things like follower counts, follower locations, and ratio of impressions to engagement is essential, since creators whose numbers are outside these norms will be noticeable.”

James Loke Hale

Reporter, Tubefilter