Follower fraud is currently the hottest topic in influencer marketing, with major publications like The New York Times and AdAge covering the subject in great detail. With new research and buzz popping up each week, marketers need to understand the truths of follower fraud and what they can do to prevent it from happening in their campaigns.
Join us as we chat about the ways that you can address fraud for your brand or clients, including:
- The degree to which fake followers are impacting the influencer space
- How you can prevent choosing fraudulent creators for campaigns
- CreatorIQ’s data-driven solution for identifying suspicious accounts