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Influencer marketing is no longer a new channel; leading brands are incorporating it into a holistic approach to customer experience and digital transformation.

Our guest moderator, Ryan Skinner, Principal Analyst at Forrester Research, is the leading expert on data driven influencer marketing. He covers:

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1) A review of key drivers and trends among mature, leading brands as it relates to investment levels, goals, use cases, in-housing vs. outsourcing, skills, and measurement

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2) A vision of how leading marketers will work with influencers as part of a broad ecosystem of consumer partners and customer experience strategies

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3) Analysis of influencer marketing challenges, such as selection, spending and measurement, and how brands and the vendor ecosystem are addressing them

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Time and date: This webinar date & time has passed, please access the recording above.

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