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Beyoncé is Queen Bee for a reason: everything she touches turns to honey. To what extent can Cécred's success be attributed to Beyoncé? And what can celebrity beauty brands learn from Cécred’s launch and subsequent performance?

Download What Celebrity Beauty Brands Can Learn From Cécred for:

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How Cécred's debut compares to the launches of Beyoncé's Ivy Park and Tracee Ellis Ross’ Pattern Beauty

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What potency and community size metrics reveal about Cécred's decline in performance following its launch

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How the haircare industry has fared in 2024 so far, both in the U.S. and Europe

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Which metrics celebrity brands should focus on to ensure sustained success

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How Rihanna’s Fenty Hair launch performance stacks up to Cécred’s

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What's next for the haircare industry

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