Creators are frustrated by the short-term, transactional nature of affiliate marketing engagements: 4 in 10 say they lack additional partnership opportunities. 

Why is this good news? Because the long-term, sustainable partnerships these creators covet are just as beneficial to brands. 

In collaboration with leading market research firm Ipsos, CreatorIQ surveyed more than 125 creators to uncover their motivations and identify four key strategies for cultivating mutually beneficial relationships.