How to Measure Your Influencer Marketing with CreatorIQ’s Proprietary Methodology

While most enterprise brands have established robust influencer marketing programs, accurately measuring influencer marketing campaign performance and proving ROI remain challenges. As it stands, brands employ a number of partial solutions, but often lack clarity on the optimal methods of measurement for different campaigns. 

This comprehensive guide introduces CreatorIQ’s new proprietary measurement methodology, Social Media Value (SMV), and outlines how SMV complements Earned Media Value (EMV). Together, these metrics offer a seamless method of measurement for your enterprise’s influencer marketing campaigns.