TikTok Marketing Best Practices for CPG Brands

In 2023, creator marketing is a pivotal part of a brand’s broader marketing strategy. According to TikTok, paid return-on-ad-spend (ROAS) on the video platform outperforms that of traditional digital and paid marketing. For consumer packaged brands (CPG) in particular, the most influential brands have officially broken into influencer marketing, and are setting the stage for the industry at large. This report provides an overview of best practices–sourcing standout brand examples–to help CPG brands run effective, creator-led TikTok campaigns.