How to Win on SkinTok: A Skincare Brand’s Guide to Influencer Marketing on TikTok

As consumers turn to TikTok for skincare advice and product recommendations, the platform has become an incubator for high-growth brands. This comprehensive guide to the platform’s skincare community, known as “SkinTok,” offers key strategies that marketers can use to engage TikTok creators, foster loyal fanbases, and achieve lasting success.

Additionally, we’ve included all the information that skincare brands need to know to navigate SkinTok, from the space’s unique dynamics and top creators to spotlights on stand-out brands.