Understanding the evolution of the creator economy has never been more critical.  

In just the last three years, creators have evolved from part-timers to publishing powerhouses, taking on a central role in driving brands’ business outcomes. Additionally, social media platforms like TikTok have completely transformed their reputations, while Twitter and Facebook have undergone controversial rebrands.

Amidst algorithmic changes, AI improvements, and the increased sophistication of creator marketing as a whole, how have leading brands continued to excel?

We gathered data from three years of our annual Influencer Marketing Trends Reports, assembling exclusive influencer marketing analytics to help you stay competitive in an evolving market. 

Our latest report, The Top Influencer Marketing Trends of the 20s, explores:

• The most important trends in creator marketing from 2020 to 2023
• How companies across industries—from beauty to technology—can stand out versus their peers
• Which creator marketing trends will predict growth over the next several years 
• Which brands dominated online conversation and enjoyed the highest YoY growth in: 
  
  
  • • Quick-Service Restaurants
    • Luxury Fashion
    • Apparel
    • Alcohol & Spirits
    • Non-Alcoholic Beverages
    • Streaming & Entertainment
    • Haircare
    • Cosmetics
    • Travel
    • Food
    • Skincare

Understanding the past is essential to navigating the future. Build a future-proof marketing strategy for your company today—download The Top Influencer Marketing Trends of the 20s.