Part 12) Why a Robust Influencer CRM is a Crucial Influencer Marketing Platform Solution

When trying to develop a strong influencer marketing strategy, it’s worth investing early in an influencer marketing CRM. A capable influencer marketing CRM will future-proof your influencer marketing strategy by planting a seed for long-term partnerships with a network of creators. The right influencer management software will replace a less efficient, one-off collaboration model with a sustainable strategy for managing influencers that will reap gains over time.

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Using a capable influencer CRM to store and organize your proprietary, learned information about influencers will help with future collaborations and enable hyper-personalized experiences. Information pertaining to prior partnerships — about an influencer’s likes/dislikes, motivations, styles, and more — helps any brand manage influencers and engage with thoughtful communication necessary for fostering a symbiotic, long-term partnership. The ability to access information about prior influencer collaborations will also help your team make strategic decisions about re-engaging creators and identify any potential concerns.

Adding influencers’ information into a CRM for influencers ensures they are part of your private network. An influencer management software can help you manage influencers by nurturing long-term commitment and collaboration. For more tips, be sure to check out 4 Secrets to Stronger Creator Relationships.

Managing influencers and stakeholders, as well as data, centrally through a flexible CRM for influencers is necessary for scalable growth. Executing influencer marketing strategies typically involves multiple stakeholders and processes, including data management, payouts, and analytics — a centralized management system gives each stakeholder appropriate control over the process. This is especially helpful for cross-functional and regionally diverse teams.

 

Pro-Tip: ​Companies with multiple offices, brands, and partners should look to add influencer marketing to the strategies they use to increase brand awareness and customer conversion. Investing in a robust CRM for influencers is key. It’s critical to keep track of when another portfolio brand or partner entity has engaged an influencer. It’s also helpful to keep track of things like influencer attributes such as “Follows Instructions” or “Posts On-Time,” which help with managing influencers.

A capable influencer marketing platform will allow you to manage your network, campaign data and other proprietary information centrally, ensuring access to proprietary information through a collaborative process. Finding the right CRM for influencers will help you develop a winning influencer marketing strategy.‍

 

Questions to Ask When Searching for the Right Influencer Marketing CRM: 

• Ask to speak to the customers of the influencer management platform to truly understand the capabilities & limitations of the influencer management software.
• Ask if the data you build and store in the influencer CRM will remain private to your organization.
• Ask whether the influencer marketing CRM can connect with larger datasets, e.g. CRMs, DMPs, and CDP
  
  

With so many variables to consider, it’s helpful to create a checklist of the CRM features you need within an influencer management  platform. For inspiration, download the CreatorIQ checklist template here.

The Takeaway

A centralized influencer CRM within your influencer marketing platform will help expand your influencer marketing strategy. By investing in an influencer management platform you can improve your relationships with influencers and creators as well as cross-team collaboration.

Keeping contracts, payouts, and historical data in an influencer CRM, as part of the larger influencer management platform, will help ensure proprietary data ownership and sustainable, measurable growth and effective collaboration.

There are several other things to consider when choosing an influencer management software. Our next blog post will discuss why integrations and APIs are critical to the success of your influencer marketing strategy. Get the complete Guide & Workbook for Selecting an Enterprise Influencer Marketing Platform or stay tuned for the next post.

Be sure to catch up on the rest of our 13-part series dedicated to helping you find the right influencer management platform with the directory below.

Selecting an Enterprise Marketing Platform

13 Part Blog Series

1. The 5 Typical Stages When Evaluating an Influencer Marketing Platform
2. Thinking about Your Long-term Influencer Marketing Strategy
3. The Importance of Industry Reviews & Rankings When Selecting the Best Influencer Marketing Platform
4. How to Judge Influencer Marketing Platform Maturity Related to Customization, Security, and Advanced Admin Controls
5. Why Marketers Should Prioritize Influencer Marketing Platforms with Advanced Data Science Solutions
6. How to Make Sense of The Services That Different Influencer Marketing Platforms Provide
7. How to Choose an Influencer Marketing Platform with The Best Creator Search Solution
8. Why An Influencer Marketing Platform Should Have Solutions that Automate the Vetting of Influencers
9. How to Evaluate Influencer Marketing Platforms’ Collaboration and Approval Solutions
10. Why Advanced Campaign Management Capabilities Should Be Integral to Your Prospective Influencer Marketing Platforms’ Solution Set
11. How Influencer Marketers Can Evaluate Measurement, First-party Data, and Reporting Solutions When Considering an Influencer Marketing Platform
12. Why a Robust & Customizable CRM is a Crucial Influencer Marketing Platform Solution to Scale Your Influencer Marketing Strategy
13. When Deciding on an Influencer Marketing Platform, Evaluate its Integrations & APIs

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