How Investor’s Business Daily (IBD) Created the First Private Influencer Network for the Financial Services Sector

How Investor’s Business Daily (IBD) Created the First Private Influencer Network for the Financial Services Sector

Investor’s Business Daily, guided by the digital publishing and audience-building experts at Next Management Partners, utilized CreatorIQ’s brand advocacy platform to create the first private influencer network specifically for the financial services sector to accomplish awareness and engagement objectives.

"IBD proved that when the art of storytelling and the science of distribution and analytics work together, influencer marketing can create effective audience engagement across any industry vertical."

Jimmy Hutcheson CEO, Next Management Partners